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Missed call cost calculator
Enter your own numbers and see what unanswered calls cost you each month and each year. No industry averages, no made-up benchmarks.
Every business that answers the phone loses some calls. This calculator puts a monthly number on it, using only the figures you type in. There are no industry averages hiding inside it.
How the math works
Calls per week times 52, divided by 12, gives calls per month. Multiply by the share that goes unanswered to get missed calls. Multiply that by the share who would have bought, then by your average value. That's the revenue at risk each month, and twelve months of it is the year.
Where to find your numbers
- Calls and unanswered calls. Your phone carrier or phone system usually logs every call, including the ones nobody picked up. A single week is enough to start.
- Who would have bought. Look at the calls you do answer. The share that turn into an order or booking is a fair, conservative guess for the ones you miss.
- Average value. Your POS or booking system reports an average ticket or booking value.
What this leaves out
It only counts the sale on that one call. It doesn't count the regular who tried twice and switched to someone else for good, the staff time spent calling people back, or the bad review from a caller who never got through. Those are real, but they are guesses, so they are not in the number.
Stop missing them
Pulse answers every call at once, in your business's name, and finishes the job in the system you already run: the order in the POS, the booking in the PMS, the ticket in the maintenance queue. Book a demo or read what an AI phone agent is first.
Questions people ask
How do I find out how many calls I miss?
Your phone carrier or phone system usually keeps a call log that marks unanswered calls. A week of that log is enough for a first estimate.
What share of missed callers would have bought?
Only you can answer that honestly. A reasonable starting point is the share of the calls you do answer that turn into an order or booking. Pick a number you would defend.
Does this include customers who never come back?
No. It only counts the sale on that call. A caller who gives up may also be a regular you lose for good, which this calculator does not try to price.